Seniors’ needs were motivation for business
A registered nurse has spoken about her motivation to help the seniors of Bermuda by starting an at home services business.
Josephine Bean spotted the need when she realised there was not enough care home and facilities available to the elderly.
She is the owner of Bermuda at Home Services, which is approaching its 10-year anniversary.
She said that some seniors are forgotten in Bermuda due to the lack of resources.
“I worked with seniors in the past and I feel like they’re the vulnerable population in society. They’re the ones we seem to forget,” she explained.
Because Ms Bean worked closely with seniors as a RN, she understands first hand what they go through.
“Imagine sometimes being put into departments and facilities they don’t need to be in because there is no room for them [elsewhere].”
She mentioned that because of the limited space in hospitals some elderly people are being placed with patients who suffer from other ailments.
Ms Bean decided to start her business, Bermuda at Home Services, in 2008. She did so with the help of her sister and mother.
Although mostly geared to seniors that’s not all the business has to offer. It also provides residential and office cleaning, and child care.
“My mother wanted a cleaning business, and of course I wanted a caregiving business, so we decided to combine the two with the addition of child care services.”
She has found innovative ways to market the business through social media, television, the yellow pages, coasters and flyers at the airport.
Ms Bean loves what she does, and said the biggest challenge she is faced with is being able to provide financial resources to the seniors.
“It is heartbreaking that we must leave them sometimes without being able to provide for them.”
Combining her business and nursing background provides a professional and caring approach.
In the future Ms Bean and her family plan to open their own nursing care home so seniors can have the option to stay at home or live within the facility.
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