A new bar is out to prove that being in the doghouse can be a pleasurable experience, providing it is The Dog House at 93 Front Street.

Located below Café Cairo, which is also owned by Frank Arnold, the new watering hole had a soft opening last month, and according to Mr Arnold the feedback has been 100 per cent positive.

The bar is on street level and has a strong American slant, which includes much of the decor fashioned from reused wood from barns and old homes in Pennsylvania.

Multiple TV screens will show live sports, there is a “state-of-the-art” sound system to play music, and a stage for live performances from bands to comedians.

As for the beers, The Dog House has a full range of beers on tap. It boasts “a cutting-edge beer-cooling system and more draught beers than anywhere else in Bermuda”.

Explaining the concept of the bar and what differentiates it from others, Mr Arnold said: “It is a beer house and entertainment venue, and it’s the place to be.

“Being on street level, the wide doors open out to let in natural light. We have higher ceilings, great sound system, beer towers, a full-on stage. The whole idea is to have fun; it’s not a stuffy bar.”

He said it was an inviting place, where anyone from locals, to visitors and business people could mingle and relax.

The Dog House team visited a bar convention in Las Vegas where they were inspired by new technology. The bar has “giant 100-ounce cocktail glasses, self-serve beer tubes, hearty pub food and tailgate games”.

And Mr Arnold joked: “Let’s face it, the doghouse is where we all end up in Bermuda anyway.”

He added: “People are always telling me there isn’t enough to do on the island, so we have tried to create something different — a fun place to hang out, enjoy yourself, come and let loose.

“We want every person who walks through the door to live like every dog wants to: like someone left the gate open.”

The bar is currently open from 4pm each day, except Fridays when it opens an hour earlier. In the future it plans to open from 11.30am to 3am seven days a week.

Meanwhile, Café Cairo upstairs is set to reopen in coming weeks after renovations.

For more information about The Dog House, visit the bar’s Facebook page or call 232-DOGG (3644).