The Lili Bermuda Perfumery is celebrating its 90th anniversary.

Isabelle Ramsay-Brackstone, master perfumer, said the secret to the St George’s business’s longevity had been its ability to reinvent itself.

“We have to stay modern and keep up with new technologies and know what are customers want,” Ms Ramsay-Brackstone said. “We have to stay really connected with what’s going on in the world.”

She also believes that in addition to good-quality perfume and high standards, customer service has played a key role in their success over the years.

“We never take our customers for granted, we have lots of pride,” she said. “What we offer is Bermuda in a bottle.”

William Blackburn Smith and his daughter Madeline Smith founded the legendary Lili Bermuda Perfumery, now one of the oldest perfumeries in the world, in 1928.

In 2004, Ms Ramsay-Brackstone and her late husband Leslie Kirby Brackstone acquired the Perfumery and moved its operations to Stewart Hall, a 1700s Bermuda National Trust grand mansion in the Olde Towne.

To mark its 90th anniversary, Lili Bermuda launched a limited edition of its Legacy Collection, which consists of the very first fragrances from Lili Bermuda, all inspired by Bermuda flowers. These include Easter Lily, Jasmine, Frangipani, Oleander, Passion Flower and Bermudiana.

Each fragrance is elegantly boxed in a Bermuda cedar box handcrafted by Mickey Foggo, a carpenter in St George’s.

“Fifteen years ago, I started this great journey of telling the story of Bermuda in creating beautiful perfumes,” Mrs Ramsay-Brackstone said.

“It is with immense pride that I will ensure that this tradition of Bermuda perfume-making will continue to prosper for many years to come.”

• For more information, call 293-0627 or visit the website, www.lilibermuda.com