Rum Barrel sets itself for a roll of success

  • Lots of choice: Rum Barrel sells a variety of Gosling’s branded clothing and goods, and also has other Bermudian-flavoured items, such as shorts, cards and candles

    Lots of choice: Rum Barrel sells a variety of Gosling’s branded clothing and goods, and also has other Bermudian-flavoured items, such as shorts, cards and candles

  • Busy place: Rum Barrel has proved a popular shopping place since it opened at Dockyard last summer (Photograph by Blaire Simmons)

    Busy place: Rum Barrel has proved a popular shopping place since it opened at Dockyard last summer (Photograph by Blaire Simmons)

  • Something to drink: rum is a big seller at the Rum Barrel, and cruise ship visitors are particularly keen to pick up a bottle or two before they leave the island (Photograph supplied)

    Something to drink: rum is a big seller at the Rum Barrel, and cruise ship visitors are particularly keen to pick up a bottle or two before they leave the island (Photograph supplied)

  • Lots of choice: Rum Barrel sells a variety of Gosling’s branded clothing and goods, and also has other Bermudian-flavoured items, such as shorts, cards and candles

    Lots of choice: Rum Barrel sells a variety of Gosling’s branded clothing and goods, and also has other Bermudian-flavoured items, such as shorts, cards and candles


Take a strong Bermudian alcohol brand, add a dash of entrepreneurial spirit and you have Rum Barrel — veteran retailer Stephanie King’s business at Royal Naval Dockyard.

Rum Barrel primarily sells Gosling’s Brothers branded clothing and other goods, and is a retail and duty-free outlet for Gosling’s drinks. Other offerings include Bermuda Tabs shorts, handmade cards and tiles by Vivian Hayward, Limestone and Cedar brand candles and Outerbridge’s sherry peppers and rum swizzle mix.

Ms King says she approached Gosling’s to propose the store concept.

“I saw such a huge demand so I created a few clothing designs for Gosling’s to review and they loved them,” she said. “That was our entrée to making a fuller proposal.

“Rather than create a new brand and push that towards tourists, I thought it was better to focus on something in existence, and do more.

“Gosling’s have done a great job of promoting into the United States, so people know their brand. Everyone knows what a dark ‘n’ stormy is.

“The basic idea was to push the brand and sell Bermuda.”

The store, located in the gazebo across from Island Outfitters, opened last June.

“We had a great response, it was phenomenal,” Ms King says. “As soon as we opened, duty-free just exploded. Normally, the last day a cruise ship is in, it’s a circus around here.”

The business operates daily from April until Christmas, taking on two full-time staff in addition to Ms King.

“In the winter, we work on our designs for new products,” Ms King says. “That’s our creative time.”

You must be registered or signed-in to post comment or to vote.

Published Apr 16, 2019 at 8:00 am (Updated Apr 15, 2019 at 8:12 pm)

Rum Barrel sets itself for a roll of success

What you
Need to
Know
1. For a smooth experience with our commenting system we recommend that you use Internet Explorer 10 or higher, Firefox or Chrome Browsers. Additionally please clear both your browser's cache and cookies - How do I clear my cache and cookies?
2. Please respect the use of this community forum and its users.
3. Any poster that insults, threatens or verbally abuses another member, uses defamatory language, or deliberately disrupts discussions will be banned.
4. Users who violate the Terms of Service or any commenting rules will be banned.
5. Please stay on topic. "Trolling" to incite emotional responses and disrupt conversations will be deleted.
6. To understand further what is and isn't allowed and the actions we may take, please read our Terms of Service
7. To report breaches of the Terms of Service use the flag icon

  • Take Our Poll

    • "Who are your favourites to win the Cricket World Cup?"
    • Australia
    • 11%
    • Bangladesh
    • 3%
    • England
    • 28%
    • India
    • 17%
    • New Zealand
    • 5%
    • Pakistan
    • 4%
    • South Africa
    • 4%
    • West Indies
    • 27%
    • Total Votes: 3942
    • Poll Archive

    Today's Obituaries

    eMoo Posts