Market research firm Total Research Associates Ltd is relaunching as Narrative Research Bermuda. The 22-year-old company said it had rebranded to modernise the look of the organisation with a fresh new name, look and approach. Graham Redford, Narrative Research Bermuda’s managing partner explained: “We started a new strategic planning process as part of our 20th anniversary and had decided prior to the pandemic to take a fresh look at the products we are known for and a fresh approach to the service we provide to our valued clients. “We wanted to take the opportunity to provide increased clarity in who we are, what we do and how we do it.”Additionally, and as an integral part of our strategic repositioning, we wanted to formalise a relationship that has been in existence for over 20 years. In 1998, working in conjunction with Corporate Research Associates Inc (CRA), we started the Bermuda Omnibus Survey, Bermuda’s only quarterly syndicated research product, and we have been working together ever since. “In 2019, CRA was purchased by two of our colleagues, Margaret Brigley and Margaret Chapman, and rebranded to Narrative Research.Margaret Brigley, chief executive officer of Narrative Research, said: “Our two organisations have worked together as partners for more than two decades, and this rebrand now formalises the relationship with a singular cohesive brand. “Margaret Chapman and I are also now proud to become investors in Narrative Research Bermuda.”Ms Chapman, Narrative Research’s chief operating officer, said: “We are excited to continue to offer Bermuda businesses the strengths of our local research team with on-island expertise and service, along with additional access to a robust team of exceptional research professionals overseas. “Our combined commitment to offering high quality, insightful research, grounded in integrity and research excellence will continue, and our clients will benefit from an increased range of research products and services.”Mr Redford added: “We’ve got a new name and a new look, but we are most definitely still adhering to our original brand promise which is a focus on providing actionable insights that lets our clients use research to direct strategy. “Our clients have always wanted to understand more than just their research results, but that level of understanding is even more critical now during these challenging times. “Our team makes sure our clients truly understand what their results mean. We believe every insight tells a story, and it’s that level of analysis that lets clients use research to direct actionable and measurable strategy.”Narrative Research Bermuda has a website at www.NarrativeResearch.bm