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Luxury magazine features island

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Island fever: Bermuda coverage in Tatler magazine highlights the island’s attractions and the America’s Cup

Bermuda has been featured in British luxury lifestyle magazine Tatler for the second time this spring.

The six-page spread, which also highlights model and former Miss Bermuda Lillian Lightbourn, was planned by Moët & Chandon, the world’s biggest champagne house.

Focusing on the 35th America’s Cup, of which Moët & Chandon is “the official champagne”, the article states that “whether you’re a sailing aficionado or simply an enthusiastic spectator, this promises to be quite the windswept delight”.

“2015 saw races in Portsmouth, Gothenburg and, of course, sunny Hamilton in Bermuda.

“There are plenty more events scheduled for 2016 (don’t miss the race in our very own Portsmouth harbour in July), all culminating in the hair-raising grand finale in Bermuda in 2017.”

The “very special” Spirit of Bermuda was also featured, with the article inviting readers to “prepare to set sail with Moët & Chandon, official champagne of the 35th America’s Cup, for a high-spirited sea adventure in Bermuda”. The shoot had been set to take place in Miami but after a visit to Bermuda by top executives for the America’s Cup World Series races last year, the Bermuda Tourism Authority persuaded the firm to choose Bermuda instead.

BTA CEO Bill Hanbury said last year: “From a brand perspective, this level of marketing spotlight is rare and highly coveted.

“Our affiliation with America’s Cup partners like BMW, Bremont and Moët provide a powerful platform to tell an aspirational story about Bermuda to a very desirable collection of consumers.”

Tatler has a around 200,000 readers online and in print.

The spread marks the second time this spring that Bermuda has been featured in the magazine targeted at the wealthy and titled, with Emma Kennedy writing an article “on the pink sands and friendly parrotfish of the oldest British Overseas Territory” for the March edition.

Bermuda coverage in Tatler (UK magazine). BTA worked with Moet & Chandon and Tatler Magazine.
Bermuda coverage in Tatler (UK magazine). BTA worked with Moet & Chandon and Tatler Magazine.