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Bermuda makes it on to Google list

Horseshoe beach

Bermuda was one of the world’s most Googled travel destinations this year.

Bermuda was tenth on the list of most searched, with Las Vegas coming out on top.

Travel + Leisure Magazine, who published an online article on the results, said tragedies in Las Vegas and Barcelona, which was in second spot, may have led to increased searches for those tourism hotspots.

But the rest of the top-ten list are made up of a range of popular vacation destinations.

Other high-ranked places included the Turks and Caicos Islands, Bali, the Maldives, US ski resort Aspen, Myrtle Beach in South Carolina, Punta Cana in the Dominican Republic and Mexico’s Cancun.

The news was celebrated by the Bermuda Tourism Authority.

Victoria Isley, BTA chief sales and marketing officer, said: “Breaking into the Google destination searches Top Ten List is another sign that the level of exposure for, and interest in, Bermuda reached epic proportions in 2017.

“At the Bermuda Tourism Authority’s Annual Tourism Summit in November, we shared that we are squarely focused on enhancing the island’s digital footprint to better engage consumers and convert them into Bermuda visitors.”

Meanwhile Jamari Douglas, digital marketing manager, added: “Our next big step is a unique partnership with Google, where we are working closely with local tourism businesses to claim and manage their Google My Business Accounts.

“We have already begun this process with webinars and presentations. We hope a greater number of stakeholders will join us in this important effort to improve Bermuda’s digital presence and capture the imaginations of the next generation of travellers.”