JetBlue Twizy cars unveiled at Parade
JetBlue unveiled a fleet of electric Twizy cars at the Bermuda Day Parade today.
The airline has teamed up with the Bermuda Tourism Authority and Current Vehicles, which offers the Twizys for rent in Bermuda.
JetBlue is the first airline to brand Twizys, which were introduced in Bermuda last year as the first mini cars approved for rental on the island.
Six JetBlue branded Twizys will be available for rent.
Giselle Cortes, director of international airports and commercial for JetBlue, said: “This fun and exciting partnership is a way for JetBlue to celebrate its commitment to Bermuda with visitors and residents alike, while for its riders, it’s a way to discover Bermuda in an eco-friendly and stylish way.
“I’d like to thank the Bermuda Tourism Authority, the Ministry of Transport and Regulatory Affairs and Current Vehicles for their support in making this partnership happen. That it takes flight on Bermuda Day is especially meaningful for JetBlue.”
BTA CEO Kevin Dallas said: “Since mini cars entered the visitor experience out hereabout a year ago the excitement has been off the charts.
“We’ve lost count of how many times a ‘Hello Bermudaful’ Twizy has captured the imagination of a travel writer or shown up in the social media timeline of a visitor.
“We expect the same media buzz to surround the new JetBlue branded Twizy campaign and we’re grateful to our partners at JetBlue, the Ministry of Transport & Regulatory Affairs and Current Vehicles. They all worked hard to secure what I’m sure will be a marketing win for travel to Bermuda.”
Piers Carr, founder and CEO of Current Vehicles, said: “This is a wonderful and very fitting partnership.”
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