A 17-year-old schoolgirl-turned businesswoman has launched a service to take the hard work out of clients’ lives.

Paige Martin’s Life Assistance will take care of day-to-day drudgery like booking appointments, babysitters and dog-walkers, as well as grocery shopping, collecting dry cleaning and prescriptions.

Life Assistance will also look after other administrative details, including summer camp registration for youngsters, organisation of schedules and party planning.

Paige, said: “I’ve seen friends and family having to shift their schedules to fit in tasks such as their weekly grocery trip because they’re simply too busy to do that.”

She added that she was “someone who is always willing to help people in any way” and was happy to turn it into a business.

Paige, a Bermuda High School pupil, explained Life Assistance would help people delegate routine tasks, especially at busy times, to help simplify their lives. She said: “I want people to work less and enjoy the pleasure of their lives and Life Assistance is one way I can help them achieve this.”

Paige, from Sandys, is enrolled in the Bermuda Economic Development Corporation’s summer student entrepreneurship programme, but said she had wanted to be an entrepreneur since primary school.

She said: “Ever since I was 8 years old, my dad began telling me that the best way to earn a living was by working for yourself.”

Paige was also inspired by watching her mother multitask and helped out by going to the store for family groceries.

She decided to take the plunge with her own business after she had “a mini catharsis” when a teacher forwarded her a BEDC summer student entrepreneurship e-mail sent out to publicise the scheme.

Paige said she looked at various business options before she drew up her plan. She added: “Life Assistance was my final decision because I know that people are constantly trying to meet deadlines.”

Paige said she also planned to create a website with online information and a payment system, as well as introduce membership options and different packages for customers.

Paige said the level of support provided was up to clients.

She added: “It’s completely up to them, they can contact me and I’ll give them a quote regularly or weekly.”

Paige said: “I’m at the early stages of launching this business and have tried to price my services so they are as affordable as possible. “I’m hoping that people will support this venture and if successful, the plan will be to continue running it in the future to help fill a void in the Bermuda market.”

For more information, call 705-2565 or email lifeassistance@yahoo.com.