New appointment at BTA
Thomas Lightbourne has been hired as brand events manager, the Bermuda Tourism Authority announced today.
The young Bermudian talent moves over from the Corporation of Hamilton where he had eight years of experience in event management and marketing, including responsibilities for City Food Festival and Bermuda Fashion Festival.
When he joins the Bermuda Tourism Authority’s public relations team in New York City, Thomas will be in charge of translating Bermuda brand concepts into real-life experiences at special tourism events, trade shows and client affairs.
He starts in the new role January 7, 2019 and will hit the ground running with Bermuda tourism marketing events scheduled in New York City, Boston and Philadelphia during February and March.
“Event marketing is a major part of what we do at the Bermuda Tourism Authority to convey the distinct vibe of the island in a way that sets her apart from other destinations,” said Victoria Isley, chief sales and marketing officer.
“Thomas’s event experience and passion for Bermuda make him a great fit as brand events manager — we can’t wait for him to get started.”
• Press release from the Bermuda Tourism Authority