Virtual gym classes to help antiracism charity
Workout studio Beyond Fitness has offered gym goers the chance to use their muscle to fight racism.
The Par-la-Ville Road business will hold four virtual classes today to raise cash for Citizens Uprooting Racism in Bermuda.
Abby Kermode and Christine Dailey, the owners of Beyond Fitness, decided to hold the charity drive after they attended the Black Lives Matter march last Sunday. Ms Kermode said: “The organisers Jasmine Brangman and Dynera Bean did a great job getting the message out about the march in a short amount of time.
“There was amazing engagement across the island. It was a very peaceful event. It was a wonderful step in the right direction.”
She added she and her business partner were inspired to do something to support a charity that tackled racism.
Ms Dailey said: “We chose Curb as they seemed to be so perfectly fitting for this movement.
“They have been supporting the recent marches and their central mantra is to uproot racism, which is what this is all about.” The pair said they worked hard to make sure they had a wide range of staff and clients in their business.
They added they had raised between $1,000 and $2,000 for charity with similar events in the past and hoped to do the same again.
The virtual classes on offer are blastfit — a cardio programme — at 9am, upper body and core at 9.30am, booty at 10am and high-intensity interval training at 10.30am.
Beyond Fitness has run virtual classes since Bermuda went into lockdown in April. Ms Kermode said the virtual classes had attracted new clients.
She added: “When we were all at home with limited things to do a lot of people took up fitness because they were bored or were catching on to this virtual workout trend.
“Suddenly, they had fitness classes in their houses where they could do it privately. People didn’t have that fear of going into the gym.”
Ms Kermode said if fitness studios were prepared to be innovative, continued virtual classes and priced programmes a little cheaper, they could retain people who were keen to work out, but did not want to visit a gym. But she admitted the coronavirus was a strange time for the fitness industry.
Ms Kermode said many had lost their jobs and could no longer afford expensive fitness classes. However, she added there had been an increase in people who wanted to strengthen their bodies and boost their immune systems.
The fundraising fitness classes are $15 each or $50 for all four.
For more information, visit Beyond Fitness on Facebook or sign up for classes at beyondfitbda.com.
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