Bermuda Telephone Company is encouraging runners of all levels to take part in the inaugural BTC 5K Glow Run on Friday.

The run is in partnership with the BTC-sponsored “Beat the Couch” campaign, which gets people fit for 5k runs in ten weeks.

Runners will set off from St John’s Road, head west along North Shore Road before returning back onto St John’s Road and finishing at the BTC St Johns facility.

The event is open to all and registration is $35 with proceeds going to the Bermuda Mental Health Foundation.

The deadline for entry is today at 6pm. Late entrants will also be accepted on the night for additional $10.

There will be prizes on the night in the overall and age categories, as well as plenty of winners from the lucky draw with a special prize for the best dressed. Prizes will range from electronics to free BTC and Digicel services.

“We’ve have been looking to have a run like this for some time given our commitment to the community, fitness and sponsorship of local athletes,” said Robin Seale, chief executive of Digicel and BTC.

“Our continued association with Beat the Couch means now is the perfect time to put on a truly unique event for Bermuda.

“The glow run will bring darkness into light just like what our designated charity at the BMHF do on a daily basis and we are proud to support this great organisation.

“On the night our staff will be taking part as well as a number of the America’s Cup sailing teams, an Olympic medal-winner from the Rio Games and a number of our sponsored athletes.”

Catherine Burns, of Natural Nutrition at the programme director of Beat the Couch, said: “We’re encouraging everyone to put on their running shoes and take part in what will be a really fun event.”

Food and refreshments will be provided at the prize-giving after the race.

People are encouraged to register at www.btc.bm/glowrun by 6pm today.