Kudos bestowed for BTA’s performance
The Bermuda Tourism Authority has earned recognition for the second year running from the Hotel Sales & Marketing Association International’s Adrian Awards.
The commendation included work bringing the TODAY show to Bermuda in May 2017 for two one-hour broadcasts as a precursor to the 35th America’s Cup.
The awards cover advertising, public relations, and digital marketing — and the BTA won in each division.
The recognition came at a ceremony last week in New York, with Kevin Dallas, CEO of the authority, attending along with the New York marketing team.
A year ago, for work conducted in 2016, the Bermuda Tourism Authority and its public relations partner TURNER PR, won a Best of Show honour in public relations — the highest praise HSMAI can bestow.
The BTA reported last year as the island’s most impressive tourism performance in a decade, with the number of leisure air visitors and the money spent on-island hitting double-digit percentage growth. Additionally, 2017 brought the highest number of visitors to the island in recorded history, the BTA announced: the 692,947 total arrivals was “the best statistical performance dating back to 1965”.
Planning pains for walk-in clinic
‘I just want to better myself’
Drink-drivers banned from roads
Front Street flies the flag for Pride
Man admits robbing store with pocket knife
Hot and bothered about lack of AC on buses
Boys build ‘buddy benches’
Back to school shopper reduces the hassle
James King (1938-2019)
Move to enforce ‘one boat, one mooring’ rule
Call for infrastructure blueprint
Out of politics, Nandi shifts to business
Join in the discussion on independence
Aloe Aloe, new drink is going down well
Police association to hold emergency meeting
Take Our Poll
- "What is the most significant reason for Bermuda residents choosing to leave the island?"
- Too small
- Different way of life
- Cost of living
- Gang activity and general crime
- Jobs/professional advancement
- Attitudes towards gays
- Total Votes: 5235
- Poll Archive