Kudos bestowed for BTA’s performance
The Bermuda Tourism Authority has earned recognition for the second year running from the Hotel Sales & Marketing Association International’s Adrian Awards.
The commendation included work bringing the TODAY show to Bermuda in May 2017 for two one-hour broadcasts as a precursor to the 35th America’s Cup.
The awards cover advertising, public relations, and digital marketing — and the BTA won in each division.
The recognition came at a ceremony last week in New York, with Kevin Dallas, CEO of the authority, attending along with the New York marketing team.
A year ago, for work conducted in 2016, the Bermuda Tourism Authority and its public relations partner TURNER PR, won a Best of Show honour in public relations — the highest praise HSMAI can bestow.
The BTA reported last year as the island’s most impressive tourism performance in a decade, with the number of leisure air visitors and the money spent on-island hitting double-digit percentage growth. Additionally, 2017 brought the highest number of visitors to the island in recorded history, the BTA announced: the 692,947 total arrivals was “the best statistical performance dating back to 1965”.
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