Kudos bestowed for BTA’s performance

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  • Bermuda Tourism Authority CEO Kevin Dallas (File photograph)

    Bermuda Tourism Authority CEO Kevin Dallas (File photograph)


The Bermuda Tourism Authority has earned recognition for the second year running from the Hotel Sales & Marketing Association International’s Adrian Awards.

The commendation included work bringing the TODAY show to Bermuda in May 2017 for two one-hour broadcasts as a precursor to the 35th America’s Cup.

The awards cover advertising, public relations, and digital marketing — and the BTA won in each division.

The recognition came at a ceremony last week in New York, with Kevin Dallas, CEO of the authority, attending along with the New York marketing team.

A year ago, for work conducted in 2016, the Bermuda Tourism Authority and its public relations partner TURNER PR, won a Best of Show honour in public relations — the highest praise HSMAI can bestow.

The BTA reported last year as the island’s most impressive tourism performance in a decade, with the number of leisure air visitors and the money spent on-island hitting double-digit percentage growth. Additionally, 2017 brought the highest number of visitors to the island in recorded history, the BTA announced: the 692,947 total arrivals was “the best statistical performance dating back to 1965”.

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Published Feb 28, 2018 at 5:52 pm (Updated Feb 28, 2018 at 5:52 pm)

Kudos bestowed for BTA’s performance

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