Faces of Tourism campaign
The Bermuda Tourism Authority is celebrating people on the frontline of the tourism industry in a campaign called Faces of Tourism.
The campaign is primarily video, which debuted during the movie previews at Speciality Theatre, timed to coincide with the opening of Black Panther last month. The videos are also running on Facebook and YouTube.
Pat Phillip-Fairn, chief product and experiences development officer at the Bermuda Tourism Authority, said: “People working on the frontline of tourism play a huge role in the quality of the visitor experience.
“This campaign is designed to highlight and celebrate just a few of the people who are doing a fantastic job.
“The first-person storytelling in the videos is powerful and we hope it inspires young people to think about joining the tourism economy. As the industry grows, the potential for career and entrepreneurial opportunities will grow as well.”
The five-video series, which was produced by a local video production company, began with the story of Khalil Burch, 23, a boat captain with Rising Son Cruises.
He said: “The feedback has been amazing. From friends to family and beyond the outreach of people that have sent positive feedback has been absolutely amazing.
“I’m so grateful for the opportunity to showcase what I do as an ambassador for Bermuda and I hope it inspires others to think about taking a similar path.”
Other profiles featured in the Faces of Tourism campaign include Jewellery Makers David Zuill and Averl Rose Fernandes-Zuill of Davidrose Studio, Mixologist Yannis Heracleous of Yours Truly, Senior Marine Biologist Liselotte Rijnink of Dolphin Quest and Antwan Albouy, one of the entrepreneurs behind Kinezumi Adventures.
Tashee Thompson, the product development manager who worked on the creation of the campaign, said: “We’re excited to see so many people proudly share these videos on social media, even if they don’t know the person profiled in the video. The campaign seems to have struck a strong positive note with the public and we are very pleased to watch this pride in tourism grow organically.
In addition to social media, the videos can be seen anytime on the Bermuda Tourism Authority corporate Vimeo page.
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