The Bermuda Tourism Authority has hired five new staffers as part of a restructuring plan.

A BTA spokesman said: “The changes were designed to make the organisation more responsive to market trends and better positioned to improve its return on investment for Bermuda.”

The spokesman added three of the new employees are Bermudian, while the other two are spouses of Bermudians.

And the restructuring is said to be “budget neutral”.

Among the new team members are Hazel Clark, a three-time Olympian who has become the BTA’s first director of sports business development.

Nadia Hall, a former reporter for The Royal Gazette, has been hired as a content specialist to create articles and social media content.

Rohan Shastri has also been hired as a content specialist, with a focus on video and photo content, while Kristin McSweeney has been named a business analysis and CRM specialist.

Keisha Webb rounds out the new hires as a destination services manager with the product and experiences team.

The spokesman said the changes are intended to help the BTA further develop sports tourism, shift towards market intelligence-driven sales and strengthen content creation.

Kevin Dallas, BTA CEO, said: “I hope all tourism industry stakeholders will join us in warmly welcoming these talented professionals into the Bermuda Tourism Authority.

“They are a critical part of our ambitious plans to continue what is now the third consecutive year of growth for Bermuda’s tourism industry.”