The tourism minister highlighted Bermuda as a holiday destination at a series of industry meetings in Miami.

Zane DeSilva was at trade shows for the National Association of Black Hotel Owners, Operators and Developers, and the International Multicultural and Heritage Tourism Network.

Mr DeSilva said: “I had the opportunity to meet and discuss strategy with tourism industry leaders and what can be done to attract the growing multicultural and heritage tourism market and its impact on the industry.

“Participation in these summit and trade shows were opportunities to continue highlighting Bermuda as a premier tourism destination.”

Mr DeSilva spoke at a NABHOOD luncheon last Thursday, and told the audience about the short 90-minute flights from the East Coast of the US to Bermuda and the island’s new airport and hotel developments.

He also introduced listeners to Cup Match, and the friendliness of Bermudians.

The minister took part in a panel discussion on Friday called “Hospitality and Tourism Executive Roundtable: A View From the Top.”

He also spoke about Bermuda’s plans to capture a chunk of the lucrative multicultural travel market.