Tourism ad controversy to feature on US news show
ABC News has just completed filming in Bermuda for a 20/20 programme on the Island's controversial use of foreign photographs in its advertising campaign.
The film, which includes interviews with photographer Graeme Outerbridge - who blew the whistle on the issue - and Tourism Minister Renee Webb, is thought to be being aired later this month.
20/20 producer Frank Mastropolo left the Island yesterday after several days filming.
The Royal Gazette revealed in February that the Island was using a picture of a model shot on a Hawaiian beach (right), as well as stills of a diver with a school of barracuda and someone swimming with a dolphin, which were shot elsewhere.
Mr. Outerbridge slammed the campaign as "dishonest" but Ms Webb said the department was trying to create an "emotion" and the use of such stock shots was commonplace. And she described the publicity as great for the Island.
The controversial image of the girl on the beach is still being used in the advertising campaign, Mr. Outerbridge said yesterday.
Mr. Mastropolo, who used local television company Fresh Creations for filming, was also trying to speak to local divers about the controversial school of barracuda shot, which Mr. Outerbridge said were not found in Bermuda.
ABC interviewed Ms Webb in New York recently about the controversy.
Mr. Outerbridge said yesterday: "Its amazing from just talking to you (Royal Gazette) its gone worldwide.
"After I spoke to (Michael) DeCouto at Tourism it was basically 'thanks for your opinion but go away'.
"I thought if they weren't going to pay any attention I would go to the court of public opinion to judge them and they have judged them pretty harshly.
"It could so easily have been avoided because I thought it was a mistake and I was bringing it to their attention in good faith.
"Rather than admit it was a mistake, they are using it on collateral material even though they know it is a lie.
"There is nothing wrong with using stock photos, as long as it is a stock photo of the destination you are advertising. I said the minister was twisting the truth by making it seem as if it is normal practice, which it isn't.
"I said if the Government of Bermuda is going to lie about something as fundamental as a Bermuda as a beach, what else can they lie about."
