Customers will have the potential to boost their wealth profile thanks to a new product launched yesterday by HSBC Bermuda.

HSBC Advance, which is offered globally by the HSBC Group, is designed to provide clients with solutions for growing and protecting their money.

HSBC Bermuda CEO Phil Butterfield said: "HSBC Advance provides the financial building blocks for wealth accumulation. In Bermuda, we are excited to support our customers by helping them make the most of their potential."

The new product utilises a designated banking team to give guidance to customers with BD$50,000 or foreign currency equivalent in deposits and investments with HSBC Bermuda on gaining better control of their finances.

The offer also bundles deposits, investments and credit cards with a range of personal insurance solutions, as well as a 24/7 call centre and a website with online money management tools.

HSBC Bermuda's deputy CEO Richard Moseley said: "HSBC Advance is a huge opportunity for our customers to grow their wealth using an interactive and international banking relationship designed to enhance and protect their lifestyle."

HSBC Advance offers customers a range of international banking services, with the ability to receive emergency cash at any HSBC branch worldwide, open bank accounts overseas, and transfer their credit history to a new place of work or residence.

Customers are also able to manage their international accounts with a single Internet log-in using the HSBC Global View service, while Global Transfer enables customers to make real-time money transfers between eligible HSBC accounts worldwide.