The Government's Sustainable Development Unit (SDU) is hoping a new public service announcement (PSA) and a newly enhanced website will help spread their message.

The PSA, broadcasting on CITV, features five local schoolchildren discussing the topic of sustainable development, and what it means to them.

The announcement will not only be available on television, but online at the SDU's new website, www.sdbermuda.bm.

The SDU also launched a new blog, which it hopes will become an online forum for discussion.

Sustainability Development Officer Dr. Nicola O'Leary said: "We released the results of an omnibus survey earlier this year that showed the role of the SDU was not clear to many Bermudians.

"We have since made it a priority to increase our communications, firstly through a dedicated public relations campaign and now with the launch of a new website, blog and PSA.

"These initiatives are intended to inform and engage the public about the importance of the sustainable development agenda."