using Bermuda's two broadcast stations.

ACE communications director Wendy Davis Johnson said a TV commercial will air this week on the Bermuda Broadcasting Co. and DeFontes Broadcasting. She said the company's print advertising was appearing in general business and insurance trade publications.

A 60-second and a 30-second television commercial will begin airing on ESPN later this month during broadcast of the ACE Group Classic golf tournament and then of CNN and CNBC in March.

"Given that we are headquartered in Bermuda we thought that it would make sense to have the world premier of our new campaign on local television,'' she said.

TELEVISION TV