Let's get going
Monitor's evaluation of the visitor market, there are things which we should be getting on with in a hurry. Yet, at the moment, very little seems to be happening despite general agreement that we should be taking action. If we do not hurry up it will be too late to make changes before the 1998 season, never mind salvaging 1997.
Bermuda's visitor season used to stretch from March to the end of December, some ten months. It now seems to have declined to meet the five or six months of hot weather. That fact seems to have been accepted without a fight to get people to come during the other months, yet October and November can be the best months for Bermuda. What Bermuda needs is innovative programmes to attract people. We need an injection of energy. Far too often we go on doing the same things in the same way we did them in 1957.
Where is the committee report on transportation? We need solutions to help visitors get about Bermuda at a reasonable price. If visitors do not circulate, their money does not circulate. The transportation report will, hopefully, try to solve that problem but we need the report.
Bermuda should have greater variety both in accommodation and in facilities such as restaurants -- but we have to have them at a price North American visitors find acceptable. More and more expensive restaurants, even if they are good restaurants, is not the answer. It is true that Bermuda is beginning to move its dining back outside where it belongs and that is a step in the right direction.
More of our hotels have to take a hard look at themselves in the admirable way Newstead has been doing. Some visitors enjoy Bermuda's formality but there are many today who want to relax on vacation and are not happy with jackets and neckties. They want to be treated well outdoors while dressing casually.
Bring in a good show director with a mandate to train local entertainers and produce shows which visitors will see as local.
A new hotel causes other hotels to get up and get going. Because of Bermuda's problems, it is difficult to attract outside interests to build new hotels.
But there is a great deal of money in Bermuda today and it should be possible to form as local group to build a new, classy and casual hotel. Let's stop waiting for someone to hand us an hotel. Let's do it ourselves. Aim it at young people with young families who are not comfortable in large hotels.
There are places where it can be built. Astwood Cove was set aside years ago for hotel development and there is the Ritz Carlton site.
We have heard many times of a new plan for Hamilton. Well, let's get it done.
Allow outdoor cafes. Use the fabulous waterfront. Turn Barr's Bay Park into a harbourside experience. The Front Street merchants have spruced themselves up and done their part. It's up to the Corporation of Hamilton to produce.
What are we waiting for? Tourism is sick and it needs cures.
