lost its way in the international fight for visitors.

He said the Island had to make a new commitment to tourism.

And one way forward was for Government and the private sector, including hotels, to join together in a major marketing drive.

Mr. Dodwell, Southampton West MP, said Bermuda was now competing in a global market.

South East Asia, for instance, was now emerging as a tourism competitor with culture-seeking holidaymakers looking for more than just sea, sun and sand.

Mr. Dodwell said the Caribbean had always been seen as a winter destination.

But these days Bermuda was competing with the Caribbean in the summer.

"I think the private sector has to start looking at ways of investment in marketing,'' he said, calling for a joint initiative with Government.

He added: "I think we have lost our way, and need to reinvent ourselves emotionally...We haven't kept up with other destinations who are competing with us.'' Shadow Tourism Minister Mr. David Allen said he agreed with some of Mr.

Dodwell's remarks.

The fact was Tourism Minister the Hon. C.V. (Jim) Woolridge had been asleep on the job for 20 years.

"I call him Rip Van Woolridge.'' But Mr. Allen said Mr. Dodwell had not painted a complete picture on tourism.

He accused Mr. Dodwell of ignoring the increases by Government in Hotel Occupancy Tax and departure tax.

"Government has to give more support through tax incentives.'' Mr. Allen also repeated his call for a major change in marketing.

Bermuda was still given a "ye olde, quaint colonial'' image through advertising, he said.

Mr. Allen suggested the Island be plugged as a destination for adventure sports, such as wind-surfing.