Bermuda tourism has received a shot in the arm from one of its biggest supporters.

Garber Travel brings thousands of visitors to the Island each year and is predicting a boom year from the New England region.

And Lou Garber, whose 225 million dollar plus business promotes Bermuda as its number one destination, believes the Island is not far from reclaiming its top status.

Garber Travel is the 20th largest travel agency in the US and since 1997, its sales have increased to the Island year on year.

And Mr. Garber, who this week celebrated his 25th wedding anniversary at the Harmony Club with his wife Roz, says Bermuda as a destination just requires some fine tuning to enhance its product.

More facilities, including health clubs and spas, and an increase in all-inclusive holidays, are a few of the factors highlighted by the travel company owner.

But, he added, it is vital that the Island does not go in the same direction as many destinations, and become more commercialised -- destroying the very things people come for.

"It is important to keep Bermuda `Bermuda' and not change it, I don't want it to be like the Caribbean, it has special qualities and they should be maintained,'' he said.

"But the more things it has to offer, the better. And I think a smile over the phone and in person makes people enjoy their vacation and want to come back.

"More inclusive holidays, the more things that people get with the price of the room, they will think they are getting a bargain.'' Mr. Garber, whose company was started in 1946 by his father Bernie, has over 100 offices across the US, but concentrated in New England and New York -- at the heart of Bermuda's key market.

Bermuda has been a key destination since the company's inception, and Lou Garber has seen the Island develop, adding more facilities, restaurants and attractions over the years.

Honeymoon business has increased and the love factor is seen as a growing market.

But, he said, more flights from Boston would help, he said, giving customers more choice and lower prices.

"You could tweak the Island, you could get more flights, more all-inclusive holidays but we are happy selling the Island.''