a formula which was successful 30 years ago, there are some areas which are available for promotion. It is almost as if some things had been held in reserve. Bermudians have to understand that far too many of our visitors are saying, "Bermuda is a beautiful place but ...'' Often that "but'' amounts to, "We will not be back.'' The world under the water is the new frontier on this earth. There are resorts of much lesser standing than Bermuda undergoing a boom because they promote diving. Resorts like Aruba, Bonaire and the Cayman Islands have done very well out of people who want to dive. Bermuda was involved in diving very early and the diving is good but we have been remarkably slow at capitalising on what we have.

In order to promote diving, we will need much greater protection of wrecks and reefs than we have now and we will have to stop the treasure hunters who plunder the wrecks to their own advantage. What we need is a law that says "look but do not touch''.

We are also getting behind in the new trend toward cultural tourism which would be ideal for winter in Bermuda. Bermuda is a natural for United States visitors interested in cultural tourism. As an example, our history is tied to that of the United States in very interesting ways. St. George's as it stands is perfect for cultural tourism and is now getting attention from both the Town and the Bermuda National Trust. Yet the Ministry of Tourism has been reluctant to promote what we offer and if we do not promote it then those responsible can say, "See, it does not work.'' It is our impression that the "all inclusive'' hotel concept which has been very popular in other places has been a success at the Harmony Club. It works because there are no surprises for the guests. Before they leave home they know what they are paying. They know what they will get for their money and there is no shock bill at the end of the visit. That is, generally, the way cruise ships work and many people like it, especially in resorts. Is it right for Bermuda? We don't know but it has been a success elsewhere.

Liquor bought in bond to take home is a bargain but bar drinks are sometimes more expensive than New York City. People often come to Bermuda thinking of it as a tax haven. There was a time when Bermuda tried to keep the duty on liquor down in order to give visitors a break on drink prices. No more. That may be a mistake. It seems unwise to have visitors feel that they do not get a bargain anywhere.

Overall, Bermuda tends to give the impression that all accommodation is very expensive and that there is little variety. That is not true. There is a wide price spread in rooms. Too often Bermuda has promoted the idea that it only caters to the rich. That attracts virtually no-one but it does turn off a great many people.