Bermuda during a programme aired on TechTV last night.

The interactive digital broadcast media reaches 18 million viewers in the US.

In a press release from the Bermuda International Business Association (BIBA), marketing manager Ross Webber said the programme was made possible "as a direct result of BIBA's media briefing'' at April's RIMS conference in San Francisco.

The profile, called "Tropical.com'' featured an interview with Telecommunicatons Minister Renee Webb and highlighted Bermuda "as a pioneering and innovative e-commerce jurisdiction''.

In Bermuda, the programme can be viewed online through streaming video by logging onto www.zdtv.com and clicking on "working the web'' then "This Week on TV''.