Some of America?s most influential travel marketers will be addressed by Tourism Minister Dr. Ewart Brown at a New York City luncheon for the Association of Travel Marketing Executives today.

The Deputy Premier will speak at the luncheon in the famous Yale Club on the topic of how a traditional destination can remain relevant to today?s travellers, using Bermuda as a symbol of elegance answers this question each season.

Dr. Brown is due to tell the audience about the ways the Island has strategies on offer for all marketers of upscale destinations.