John Burke, global chief marketing officer of drinks giant Bacardi and president of Bacardi Global Brands Limited, will retire after more than 28 years with the company at the end of 2022.

During his tenure at the largest privately held spirits company Mr Burke led many of the company’s leading brands, including most recently BACARDÍ® rum, BOMBAY SAPPHIRE® gin, MARTINI® vermouths and sparkling wines, and DEWAR’S® Blended Scotch whisky.

Mahesh Madhavan, Bacardi Limited CEO said: “John is an incredibly strategic marketer who has helped us reinvigorate many brands and keep consumer at the heart of everything that we do.

“He played an important role in creating a disciplined marketing organisation focused on building capabilities and driving brand equity over the years.

“Under his leadership, we have seen many magical moments for our brands. He leaves us having imprinted his mark in our story – and a legacy he can be very proud of.”

Mr Burke commented: “I am incredibly grateful for the many opportunities I have been given in my lifetime at Bacardi. I have had the opportunity to work with and learn from some remarkable people, and I hope I have been able to help them in return. I have loved nurturing our brands to make them stronger and see them grow.

“I am very proud of what we have achieved together and wish Bacardi good fortune and continued success for the future.”

Ned Duggan will be promoted to global chief marketing officer of Bacardi and president of Bacardi Global Brands Limited.

Since 2017, Ned has led BACARDÍ® rum, first in market execution in North America and later globally from Bermuda as SVP.

Kathy Parker, president & CMO of GREY GOOSE® vodka and the tequila portfolio, which includes PATRÓN® and CAZADORES®, will add BOMBAY SAPPHIRE® gin to her remit following John’s retirement.

Kathy is a member of the company’s global leadership team and reports to CEO Mahesh Madhavan.