Bermuda Yellow Pages, the marketing and advertising agency, has entered into a customised branding deal with Whip E-Scooters.

The agency is providing its marketing and advertising expertise to Whip in exchange for the exposure it gets from the branding on the scooters.

The initial run is five scooters, with the potential of more in the future, said Jim Ramsay, senior print and digital media sales executive at Bermuda Yellow Pages.

Mr Ramsay added: "The business deal with Whip E-Scooters was an easy pick for Bermuda Yellow Pages.

“The synergy here is clear for all to see, and the move closely aligns with our mission and commitment to create real transparency in marketing and advertising and the ever-evolving role that digital technology plays within it."

Alex Marshall, the CEO and founder of Whip E-Scooters, said: "People travel all around Bermuda island on our e-scooters, frequently using them in addition to walking, ride share, and public transit.

“Choosing the best marketing/advertising agency can be extremely challenging but in Yellow Pages, we know we have the leader in the sector.

“They solve the core challenge by covering a lot of highly-effective, innovative, and impactful marketing strategies, providing businesses with key insights we will not find anywhere else. We are excited to take this collaboration as an opportunity to give a new turn to our business."

Yellow Pages said it works with its digital and print marketing experts to build memorable and long-lasting marketing strategies that meet business needs.

It said the company offers existing clients and new businesses the chance to increase their online and traditional media presence and customer reach.