Paradise Mobile has promoted Ashantae Goater to acting head of customer operations.

The mobile phone network provider said the initial six-month appointment will see Ms Goater lead the company's frontline retail and customer support operations. The promotion comes just over a year since her last promotion to senior customer access specialist.

“In her newly expanded role, Ms Goater transitions from being an exceptional individual contributor to taking responsibility for the success of the entire team,” a Paradise Mobile spokeswoman said.

“She will oversee day-to-day operations, drive performance and focus heavily on the coaching and development of her colleagues. By lifting up those around her, she aims to ensure Paradise Mobile continues to deliver a consistently great experience for all customers.”

A major focus of Goater's position will be advancing the ongoing transformation of the company's frontline operating model.

Paradise Mobile has evolved its approach so that sales and customer support no longer operate as separate functions, but rather as one unified retail team.

Ms Goater will help strengthen lead management, customer follow-up, sales conversion and proactive engagement. She will also guide how the team leverages technology, automation and AI to become more efficient, freeing up staff to focus on the interactions where they add the most value, the spokeswoman added.

Sam Tabbara, chief executive officer of Paradise Mobile, said: ‘''Ashantae represents the exact culture we are building at Paradise. She is curious, adaptable and never hesitates to take full accountability.

“As we continue to evolve our frontline operations, creating clear pathways for local talent to grow into senior roles is central to our mission. She has truly earned this next step, and I know she will use this leadership role to champion her colleagues and bring out the best in everyone.”

Ms Goater said she was excited to start in the new role. “Unifying our retail and support services means our team can now solve customer needs seamlessly in one place.

“Having grown with Paradise from the beginning, I know first hand what our team — and our customers — need to succeed. I am looking forward to working even closer with my colleagues, sharpening our daily operations and making sure every customer interaction is the best it can be.”