Anderson picked for Alea Group job
Reinsurer Alea Group announced the appointment of Keith Anderson as senior vice president, corporate marketing and communication.
President and CEO Mark Ricciardelli said: "As Alea Group's presence in the global insurance marketplace increases, communications with our many constituents becomes increasingly important.
"Keith's depth of experience in both the broader communications field and the property/casualty industry in particular will serve us well in our efforts to reach out to customers, agents and brokers."
Mr. Anderson will have responsibility for both internal and external communications, including corporate branding and advertising, press relations, marketing services and our external and internal website informational content.
He joins Alea after serving as the chief communications officer for Travelers Property Casualty, having joined that company in 1993. Prior to Travelers, he served as the chief operating officer at Carl Byoir & Associates, a New York based public relations firm.
Mr. Anderson began his career at NASA during the Apollo program then moved into the corporate arena serving in positions of increasing responsibility in the petroleum industry, including the post of senior press officer for Gulf Oil Corporation. In 1983, he joined PepsiCo as Director of Corporate Communications.
Mr. Anderson will be based in Alea Group's office in Rocky Hill, Connecticut and will report directly to Mr. Ricciardelli. He holds a Bachelor of Science degree in Journalism from West Virginia University.
The Alea Group also announced that Peter Brown has been appointed as the company's manager of Investor Relations. Mr. Brown will be based in London and will report to Amanda Atkins, group chief financial officer.
"Peter's appointment marks an important step in our evolution as a public company," said Ms. Atkins. "He has a strong, diversified background in finance and will be charged with ensuring that we maintain an active and open dialogue with the financial community.
"Peter will be focused on communicating who we are as a company and on our growing position in the industry," added Ms. Atkins. "His knowledge of the financial community and their informational needs and perspectives will serve us well in achieving our goals of providing a clear picture of our global specialty insurance and reinsurance operations and of our strategic direction."
Since 1999, Mr. Brown has held a number of financial positions of increasing responsibility within Prudential Plc, most recently as corporate finance manager with specific responsibility for Prudential's UK and Europe Insurance Operations. Prior to this he was with Arthur Andersen in the Audit and Business Assurance department where he qualified as a chartered accountant. Mr. Brown is an honours graduate of the University of Sheffield in Mechanical Engineering.
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