International Bermudian reggae star Collie Buddz — real name Colin Harper — has released his latest music video, “Light it Up”.

“The first time I heard the instrumental ... it was a little outside of my comfort zone,” said Mr Harper in an interview about the song.

“When I heard the riddim, I was like: ‘Yo, let’s just joke around and do some things.’

“It was me and my brother in the studio, we had a couple drinks, you know what I mean, and just started messing around with the riddim and about two hours later we had the tune done. And we listened to it and were like ‘Yo, this could be something’.”

The music video has been released just three days before Mr Harper heads to Austin, Texas to join more than 2,000 other artists performing at the South by Southwest music festival.