Bacardi adds a tropical rum for the summer
Tropical flavours account for roughly 80 per cent of the recent volume growth in flavoured rum, and Bermudian-headquartered Bacardi has launched a limited-edition flavoured rum called Bacardi Tropical.
It is only available until the autumn. It has been launched in time to celebrate a rum-filled weekend, kicking off with National Piña Colada Day on Saturday and National Mojito Day on Sunday.
The company said customers will enjoy notes of juicy pineapple, creamy coconut, and sweet guava.
Maria Galis, Bacardi’s marketing director for North America, said: “Flavoured rum is the fastest growing segment in the category. To give people a delicious new flavoured rum option and get them excited about what is sure to be an unforgettable summer, we created Bacardi Tropical.
“It brings the natural fruit flavours of the Caribbean to classic rum cocktails like the Piña Colada, Mojito, or the Tropical Sunset, which is our take on the Hurricane. It is also just as versatile and delicious when mixed with juices or soda for an easy, vacation-worthy sip.”
Bacardi Tropical begins with a base of Bacardi white rum. It contains no artificial sweeteners, is gluten-free, and only has 100 calories per ounce and a half of liquid.