A citywide food vendor initiative was rolled out this afternoon with the opening of a mobile pizzeria in the heart of Hamilton.

J&B’s Food Fired Pizza catered to the lunch rush today when they set up shop at EF Gordon Square on the junction of Dundonald Street and Court Street.

The concession stand is one of six vendors selected by the City of Hamilton to join the City Food Concession Programme for 2021.

Timothy Jackson, who runs the business with his wife, Michelle Brock Jackson, said: “We are excited to have greater visibility right in the heart of the City, so we are hoping to get a nice turnout.”

He added: “Operating a mobile food business is definitely advantageous over having a fixed restaurant space as it cuts down significantly on overhead.

“Also, people can walk right up to you as you make it, so it’s hot and fresh out of the oven.”

The City Food Concession Programme aims to offer several dining options and increase the vibrancy of Hamilton without challenging businesses in the surrounding areas.

Other pop-up vendors include a dessert concession stand on Front Street, a Trinidadian street food concession on Laffan Street and a tea concession in Queen Elizabeth Park.

The vendors are expected to open within the next few months.

Tamara Bradshaw, the projects and rentals coordinator for Hamilton, said: “We believe that this year’s food concessions all provide an added value to the area in terms of diversity of available options, vibrancy, customer experience and aesthetics, without directly competing with any existing businesses in the surrounding areas.”

• For more information, contact J & B’s Wood Fired Pizza at 707-4992 or tim@jbwoodfiredpizza.com