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New sponsor for Goodwill

New England Publishing Group/New England Golf Monthly have become the media sponsor of the Bermuda Goodwill Golf Tournament, the organisers confirmed yesterday.

The Bermuda Goodwill Tournament is the longest running Pro-Am in history, marking 60 years at last year's event, though numbers have been down from the tournament's heyday when 120 local and overseas teams used to compete in the tournament held every December on four of the Island's top courses.

Last year 60 teams, including 12 first time teams, took part in the tournament which brings hundreds of visitors to Bermuda and provides a boost to the Island's tourism market.

This year's tournament will take place from December 8 to 12 and NEPG/NEGM has agreed to provide corporate branding, marketing and public relations to promote and grow the tournament. The event features four days of competition, over four different courses, Tucker's Point, Mid Ocean Club, Riddell's Bay and Port Royal Golf Course, home to the PGA Grand Slam of Golf.

“We are honoured and excited to be hosting this wonderful event in Bermuda and proud to have New England Golf Monthly as our official media sponsor for the Goodwill Tournament,” said Susie Kendell Marshall, the co-chair of the event.

“This partnership will make it possible for us to reach out globally to promote and grow the event in the years ahead. We look forward to working with the team at New England Publishing Group to achieve our goals for the event.”

Teams come predominantly from the United States, Canada, the UK and Europe, some as long as 40 years. The 72-hole stroke play competition has teams comprised of one club professional and three amateur players with participants playing in both an individual pro and a team event.

The Bermuda Goodwill Tournament was founded in 1953 by the Bermuda Golf Association to promote the island of Bermuda and bestow goodwill upon all who participate.

For information contact Susie Kendell Marshall and Nicholas Mansell at tee2greenltd@gmail.com or go to bermudagoodwill.bm.

NEPG is a market leader in the Northeast in consumer and business multimedia marketing platforms with global reach. Since 1986 NEPG has been publishing and distributing magazines and regional newspapers throughout the Northeast.

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Published June 19, 2014 at 9:00 am (Updated June 18, 2014 at 10:47 pm)

New sponsor for Goodwill

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