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Help needed with international business campaign

David Hart, CEO of the Bermuda Business Development Agency (Photograph supplied)

A group of international business organisations has released a survey to gauge the validity of their annual ‘international business is everybody’s business’ campaign.

The awareness campaign has run since 2013 and now includes the Bermuda Business Development Agency, the Association of Bermuda International Companies, the Association of Bermuda Insurers and Reinsurers and Bermuda International Long-Term Insurers and Reinsurers.

Abic executive director Richard Winchell said the objective of the campaign is to highlight the importance of international business to the local economy.

He said this sector provides careers for Bermudians and consistently contributes over one quarter of Bermuda’s total gross domestic product.

“The programme provides information and perspectives on the wide-range and critically important benefits of the international business sector to the island’s overall economy, to job creation and the quality of life for residents,” Mr Winchell said. “The campaign outreach is through radio shows, digital ads, social media, print advertising, as well as (pre-Covid) in-person visits to public schools.”

David Hart, BDA chief executive officer said: “The purpose of the BDA is to promote and protect, in collaboration with government and the private sector, sustainable and equitable economic growth and prosperity in Bermuda.

“Our contributions to the annual ‘everybody’s business’ campaign is one way that we do this, but since the last survey was conducted back in 2015, we need updated data to gauge how various sections of the community now feel about international business, and how to best focus our ‘everybody’s business’ resources moving forward. ”We need your help to ensure the ‘everybody’s business’ campaign is of maximum benefit to Bermuda.”

The survey: www.surveymonkey.com/r/BDA_IBWeek_Survey

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Published September 14, 2022 at 8:06 am (Updated September 16, 2022 at 12:40 pm)

Help needed with international business campaign

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