Bring back British merchandise
May 16, 2014
To this day I think it's pathetic Bermuda's only automatic toilet bowl rest room, is located at the airport. I think it's pathetic that Bermuda lacks night-time activities for tourists (okay yes, there's always Harbour Nights but, afterwards there's nothing for them as the ‘gangs' also hang out at night unfortunately).
Although tourists aren't really interested in the mall here, (why pay for something more than what they normally pay for back home, right?), we really lack anything to sell to them (that's pathetic as well).
Most tourists come from the United States, some from Asian countries and a few from other parts of the world yet, our stores lack any actual British clothing. English Sports Shop doesn't offer much and Gibbons Company sells most of what some stores in the US normally sell (but at a higher price).
In order to attract more customers, the following needs to come into place:
1. More night-time activities for the tourists (whether you have to bring in an artist like Alicia Keys again, and some local R&B singers or, something else to attract them).
2. Add new variety to the local stores on the Island (female Americans aren't familiar with any vintage Shetland cardigans — ones with fisheye buttons nor, are they familiar with any cashmere cardigans with same style buttons).
They're even not familiar with any Zeco, Banner or even Chantry cardigans (okay yes, these might be school cardigan brands but, considering Americans don't really know that should it matter?
It's something different, that they might end up buying for their young son or daughter so, they could wear back in their country back home — they do have private schools in America you know).
For them, to be allowed to wear something different than Osh Kosh, Blueberry Knitting or even French Toast school wear, would be a blessing to them (Gibbons Company needs to bring back selling Trutex, and Courtelle Classic school wear, and forget this whole ‘only selling just junior sizes thing', selling adult sizes as well will boost up your sales big time!).
Gibbons Company, Pirate's Port/English Sports Shop lack sales because they sell mostly for the primary level and, not a lot of people buy those particular cardigans because of price.
Look at how fast the size 48”, 46” and size 44” disappeared compared to other sizes at English Sports Shop — a huge difference!
Now imagine if instead of just navy blue being sold, there were wine, grey, green, purple (although not a school colour does it really matter?), red (although it shouldn't have stopped being a school colour, does it matter if it gets sold again?), royal blue (although not necessarily a ‘secondary' colour, should that really matter?), black (strangely this isn't a school colour yet many girls are hip on this colour.
It ought to be allowed to be sold in Bermuda). You ought to be thinking about boosting up your sales, not what colour or brand these cardigans/pullovers are!
3. Keep Dolphin Quest open! This might seem like a shock but, children go nuts in the US over seeing Shamu the whale, sea-lions doing acrobatic flips and stuff so, keeping Dolphin Quest might be the next big attraction for them (remember, we're trying to gain more money not lose it wickedly).
4. More daytime activities are needed on Island (okay yes, we have sightseeing buses, we have taxis (we unfortunately have scooters/rental bikes on the island for tourists who, don't really know much about the round-a-bouts because, they're never taught how to ride around them.
Most Americans are clueless about these things.) but, Bermuda needs more than that (considering not much vehicles are on the road weekends, more sightseeing tours could happen then).
The beaches are still popular yes but, unless that sewage problem isn't corrected and soon, that might be another down-the-drain thing in the Island.
5. Bermudians have to want to please the tourists more (not much of anything and they're bored to death, not wanting to return). We need to do the opposite and introduce more British things (aren't we British after all?).