Log In

Reset Password

BTA’s CEO search a dizzying reality

The post of BTA chief executive has been left vacant since Charles Jeffers II left under mysterious circumstances in June 2022 after 14 months in the post (File photograph by Blaire Simmons)

Dear Sir,

Yet again, the Bermuda Tourism Authority is looking for another chief executive. Further, the comment was made in yesterday’s Royal Gazette (February 1, 2023) that the BTA is looking for an agency to assist with its quest to improve tourism. I thought that is what the BTA was supposed to be doing!

Today’s story explains that “the authority has seen a revolving door of CEOs recently”. This revolving door is making us dizzy! Isn’t it time to try letting the private sector run it? Goodness knows the Bermuda Government has enough to do with trying to get us out of debt and many other pressing problems.

Some will remember the days of Colin Selley and others at the tourism helm. No doubt, we will never see tourism reach the success of the Colin Selley days. Isn’t it worth a try to run tourism like a business?

I believe the “shareholders” of the business — the Bermuda public, hotels, restaurants, retail stores, etc — could all be the recipients of a handsome dividend: an efficiently run tourism business.



You must be Registered or to post comment or to vote.

Published February 04, 2023 at 8:00 am (Updated February 05, 2023 at 10:21 am)

BTA’s CEO search a dizzying reality

What you
Need to
1. For a smooth experience with our commenting system we recommend that you use Internet Explorer 10 or higher, Firefox or Chrome Browsers. Additionally please clear both your browser's cache and cookies - How do I clear my cache and cookies?
2. Please respect the use of this community forum and its users.
3. Any poster that insults, threatens or verbally abuses another member, uses defamatory language, or deliberately disrupts discussions will be banned.
4. Users who violate the Terms of Service or any commenting rules will be banned.
5. Please stay on topic. "Trolling" to incite emotional responses and disrupt conversations will be deleted.
6. To understand further what is and isn't allowed and the actions we may take, please read our Terms of Service
7. To report breaches of the Terms of Service use the flag icon