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Hamilton rolls out the black carpet for Bermuda’s Fashion Night

The focus will be on fashion in the heart of Hamilton tonight as Bermuda retailers get set to host the annual Fashion Night Out extravaganza.

Sponsored by the Bermuda Chamber of Commerce, this Fashion Night Out is considered retail’s big summer splash — giving retailers and shoppers another great late night shopping opportunity in Hamilton.

“Businesses from Court Street to Front Street will be participating in the event, and not just clothing stores,” said Chamber Retail Division chair and Gibbons Company CEO, Paula Clarke. “Hair, make-up, accessories, jewellery and even home decor specialists will all be featuring demonstrations and offering fabulous discounts. The idea is to create a real buzz throughout the entire city, to get people into the stores and starting to think about their summer wardrobes.”

Ms Clarke said shoppers can expect fashion shows, hair demonstrations, wine tastings, music and great discounts at all participating stores.

“The focus will be on fashion and fun,” she said. “Like Harbour Nights, this the night to see and be seen in the city.”

Seen as a much-needed shot in the arm for lagging retail sales, Ms Clarke said the benefits go way beyond the retail sector.

“When we shop locally we are stimulating the entire economy, because the retailers we support use our money to pay wages, undertake upgrades to their facilities and reinvest in their product. In turn wages are used to buy other goods and services, the construction industry is stimulated and Government benefits from increased import duties. Economists refer to this as the trickledown effect and in Bermuda the impact is significant,” Ms Clarke said. “Go Local is much more than a slogan, it is a vital component of our economy.”

Many of the participating stores are keeping their exciting promotions top-secret right up to the last minute, but here is a snapshot of some of the special deals on offer tomorrow night!

Atlantic Jewellery Studio will be offering a complimentary glass of bubbly to every person who comes in to browse and a chance to enter a draw for a complimentary gift certificate to use at the store.

Gibbons will have a DJ and some of Bermuda’s best models showcasing the hottest trends for men’s, ladies, juniors and accessory must haves. They will also have beer and wine samplings complements of Burrows Lightbourn and Bacardi cocktail samplings complements of Bermuda Premium Spirits. Shoppers can get the latest beauty trends, tips and mini makeovers by Gibbons beauty experts in the Perfume Department. Home Décor Interior Designer, Patti Crouch of By Design will be on hand in the Home Store to give you free tips on decorating your home. And nurse Rita Stevens will be in the Children’s Department for tips on prenatal and infant care.

Marks & Spencer will host a Champagne and chocolate tasting in the Food Hall and offer 15 percent off their pastas and sauces, plus Italian food tasting. They will also be offering 20 percent off women's accessories, sleepwear and toiletries.

Fashion Night Out is on tonight from 5pm to 9pm. For a complete list of participating stores, visit www.facebook.com/TheBermudaChamberofCommerce.

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Published May 09, 2013 at 9:00 am (Updated May 08, 2013 at 5:38 pm)

Hamilton rolls out the black carpet for Bermuda’s Fashion Night

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