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Troncossi closing down after 18 years

Taking a break: Elizabeth Tee, founder of Troncossi, is taking a break for a year. She is has enrolled in a cooking course at Le Cordon Bleu in London next month. Ms Tee will reassess whether to reopen her public relations business in a year’s time (Photograph supplied)

Troncossi Public Relations consultancy is closing down for at least a year. It has been in business since 2000.

Elizabeth Tee, managing director and founder, is leaving Bermuda to do a cooking course at Le Cordon Bleu in London before travelling in Europe.

Troncossi closes tomorrow. The other members of its team are going to work with some of its clients.

Ms Tee founded the Hamilton-based business in September 2000. It has represented more than 170 companies, from start-ups to Fortune 500 companies.

“I would like to thank our clients for placing their trust in us as we have guided them through their communications work, many of whom we have had longstanding relationships,” Ms Tee said.

“I would also like to thank the very talented people with whom I have worked — from employees to photographers to graphic designers and business associates.”

When asked what she would most miss about leading Troncossi, Ms Tee said: “I love being able to assist clients when they have something challenging that they want to communicate.

“In some cases it can be stressful and, as a third party not involved in the day-to-day operations, I can stand back and look at the situation objectively and find the best way to communicate the information — whether positively or negatively.”

Among her proudest achievements was “advising a client who had 800 union members marching on their doorstep” and helping to increase support for a new airport in Bermuda.

Ms Tee said: “Some of my most memorable moments have been generating coverage in The Wall Street Journal and Financial Times for our clients. Of course, the most glamorous moment was running a press conference for the opening of Tucker’s Point that included Michael Douglas and Catherine Zeta Jones.

“My proudest professional achievement was almost doubling public support in early 2017 for why Bermuda needs a new airport.”

Troncossi had its offices on Park Road, before moving to O’Hara House, Bermudiana Road. Ms Tee will reassess whether to reopen Troncossi in a year’s time.