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Alcohol-free Heineken brought in

Drinks distributor Burrows Lightbourn has begun to import an alcohol-free version of Heineken, the Dutch lager.

Brewed using the same process as its alcoholic counterpart, Heineken 0.0% is full of natural ingredients while still delivering its iconic flavour, Burrows said.

Nicholas Moulder, Heineken brand manager at Burrows, said: “Heineken 0.0% is unique in that it can be consumed anywhere, from bars to cinemas and barbershops, that don't have an alcoholic licence but still want to provide a beer-like option to their customers.”

Burrows said that as consumers move towards the trend of wellness and increased sobriety, non-alcoholic beer allows drinkers to lead more balanced lifestyles. The alcohol-free beverage has just 69 calories, it said.

The beverage company said Heineken 0.0% is available for purchase at major supermarkets and liquor stores. Customers are encouraged to share their “0.0% moments” using hashtag #NowYouCan, Burrows said.

Making a case: Nicholas Moulder, Heineken brand manager at Burrows Lightbourn (Photograph supplied)

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Published January 29, 2020 at 8:00 am (Updated January 28, 2020 at 8:13 pm)

Alcohol-free Heineken brought in

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