Digicel and the Sargasso Group are teaming up for Pronto, a new joint venture, promoting innovation and technological development.

Pronto offers shelf-stable grocery categories such as household care, snacks, personal care, and packaged foods along with traditional grocery categories such as dairy, produce, fresh meat and frozen foods and is encouraging consumer purchasing online.

Digicel said: “Pronto offers the lowest prices in market, free and fast delivery for orders over $100, product variety that scales based on consumer behaviour and engagement, and new job opportunities to empower the community.”

Regional CEO for Digicel Stephen Murad said: “As a digital operator, Digicel is excited to see Colin and the team have developed great innovation, to meet the ever-increasing demands of the Bermudian public.

“With a super-fast fibre to the home and business network and lightning-quick mobile speeds, Digicel is primed to help power this innovation and future needs of Bermudians.

“Digicel has seen a transformation of its business model to that of a digital operator and it is with these great synergies of organisations that we can help to support the drive for innovation even further.”

Colin Rego, CEO and founder of Sargasso Technologies, said: “Increased online shopping is here to stay, with nearly 50 per cent of consumers buying daily essentials online at least once a week.

“Consumer preferences have changed, from how and what consumers buy, to their expectations for customer experience and pricing.

“We very much look forward to our partnership with Digicel as we scale and continue to innovate for our community. This will not only allow us to build and expand our technology product offerings, but also enable us to educate businesses of any size on how to scale and grow.”

“We look to enhance the Pronto experience in the coming months through mobile apps for a more engaging consumer experience, improving order to delivery time to 30-min anywhere and expanding our technology partnerships to help deliver value to our consumers.”

Shopping with Pronto is available through pronto.bm and also through the Sargasso Sea app (available on the App Store and Google Play).