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Bacardi Rum teams up with pop star Camila Cabello

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Camila Cabello: the new global face of Bacardi Rum (Photograph supplied)

Cuban-American pop star Camila Cabello is the new global face of Bacardi Rum.

The Bermudian-based company’s brand has teamed up with the Grammy-nominated artist for a summer campaign, featuring music from her highly-anticipated new album.

The multiyear partnership is under the Bacardi global “Do What Moves You” platform.

In her first-ever spirits collaboration, Ms Cabello stars in a campaign spot set to her new song I Luv It - the first single off her fourth album arriving this summer, C, XOXO.

She said: "I'm beyond excited to be partnering with Bacardi. I've always thought of Bacardi as the quintessential rum brand.

"To me, Bacardi is synonymous with the spirit of the Caribbean and, of course, good cocktails and a great party. The campaign we worked on is unlike any project I've done before. I can't wait for fans to experience it."

Beyond the new creative, Bacardi said, it will continue to support the star through the release of her new album with a series of events and performances across the world, all featuring the I Luv It Punch.

Co-created by Ms Cabello, the drink pairs Bacardi Carta Blanca with some of her favourite ingredients, including passion fruit, lime, coconut water and St Germain.

"The Bacardi team is thrilled to partner with one of the biggest stars of today for our newest campaign," said Roberto Ramirez Laverde, global SVP of Bacardi Rum.

"Our shared Caribbean heritage and love of music are the driving forces behind this multifaceted global collaboration.

“Camila Cabello's electrifying energy matches perfectly with our brand DNA, which has always championed individuality and doing what moves you.

“This campaign is only the start - we can't wait for the world to see just how she embodies the spirit of Bacardi."

Roberto Ramirez Laverde, global SVP of Bacardi Rum (File photograph)

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Published April 11, 2024 at 2:34 pm (Updated April 11, 2024 at 7:51 pm)

Bacardi Rum teams up with pop star Camila Cabello

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