Log In

Reset Password
BERMUDA | RSS PODCAST

Bermuda’s Apex Group becomes official partner of US SailGP

First Prev 1 2 3 Next Last
The US SailGP team has partnered with Bermudian-based Apex Group (Photograph supplied)

Apex Group, the Bermudian-based global financial solutions company, has become an official partner of the United States SailGP team.

The team’s other partners include Tommy Hilfiger, T-Mobile and Red Bull.

“We’re thrilled to welcome the Apex Group as an official partner of the US SailGP team,” said Mike Buckley, chief executive, co-owner and athlete on the team.

“Apex’s commitment to innovation and inclusion aligns perfectly with our mission to break down barriers in the sport and make sailing more accessible and exciting for everyone.

“The financial solutions category fits incredibly well within our ecosystem with inclusivity as one of its core tenets. We’re excited to see what we can achieve together.”

Peter Hughes, Apex Group founder and chief executive, said: “We are pleased to announce the new partnership with the US SailGP team, a team that embodies our shared values of innovation, sustainability and women's empowerment.

“Apex Group has been at the forefront of industry transformation for over two decades and this collaboration with the US SailGP team aligns perfectly with our mission to drive positive change.

“With Anna Weis as the first woman to be a full-time grinder in the league and the team’s diverse investor group – the most diverse in sailing history. This partnership is a great opportunity to advance our shared goals of a more sustainable and inclusive future.”

The 14-event 2025 season begins in Dubai next month.

Apex Group will have access to hospitality experiences during the season, including a lounge for viewing, guest ride-alongs and “tech” tours showcasing how innovative new technologies are tested and deployed into the series to maximise performance. Additionally, the US team organisation and its athletes will have a presence at Apex Group’s company events throughout the partnership.

The Americans are among 12 national teams in the SailGP global championship that races in iconic locations around the world using identical hydro foiling F50 catamarans, flying at speeds approaching 60 miles per hour.

Mike Buckley, chief executive, co-owner, and athlete, United States SailGP (Photograph supplied)
Peter Hughes, founder and chief executive officer of the Apex Group (File photograph)

You must be Registered or to post comment or to vote.

Published October 27, 2024 at 9:06 am (Updated October 27, 2024 at 9:40 am)

Bermuda’s Apex Group becomes official partner of US SailGP

What you
Need to
Know
1. For a smooth experience with our commenting system we recommend that you use Internet Explorer 10 or higher, Firefox or Chrome Browsers. Additionally please clear both your browser's cache and cookies - How do I clear my cache and cookies?
2. Please respect the use of this community forum and its users.
3. Any poster that insults, threatens or verbally abuses another member, uses defamatory language, or deliberately disrupts discussions will be banned.
4. Users who violate the Terms of Service or any commenting rules will be banned.
5. Please stay on topic. "Trolling" to incite emotional responses and disrupt conversations will be deleted.
6. To understand further what is and isn't allowed and the actions we may take, please read our Terms of Service
7. To report breaches of the Terms of Service use the flag icon