BTA brings in top influencers over Cup Match to promote the island for photo and film shoots
Top social media influencers with millions of followers have been brought to the island during Cup Match to help promote Bermuda.
The Bermuda Tourism Authority has launched a “major influencer and content partnership play” with the aim of encouraging more of the “creative class” to travel to – and bring business to – the island in the areas of film and photoshoot opportunities.
A spokeswoman said the BTA will “leverage these new relationships to create valuable business development, film and photoshoot opportunities that will benefit Bermuda across multiple platforms”.
She added: “During their time on the island, the influencers will work alongside a select group of local content creators who will help them experience authentic Bermuda and Cup Match experiences.
“Moving forward, the BTA plans to expand its partnerships with local content creators as new campaigns are rolled out in 2022 and beyond.”
Lenny S: Lenny Santiago, widely known as Lenny S, is a renowned celebrity photographer with more than 600,000 Instagram followers, in addition to making waves as an innovative music executive with Roc Nation.
Dapper Lou: As comfortable with street style photography as with high fashion, Lougè Delcy (AKA Dapper Lou) brings together fashion, lifestyle, travel, and culture in his vibrant work.
Derrick Jones: A modern-day renaissance man, Derrick Jones (also known as D-Nice) has navigated the worlds of Hip-Hop, celebrity photography and art over the past 40 years, creating an impressive body of work and earning more than 3 million Instagram followers.
Gabriella Karefa-Johnson: A highly respected New York-based stylist and global Vogue contributing editor, Gabriella Karefa-Johnson brings a new attitude to styling, creating unforgettable work that is energetic and opulent.
Chinyere Adogu: Also known as Chi, Chinyere Adogu is a New York based beauty queen, host, model, traveller, social media influencer whose powerful online presence has established her as a fashion idol and influencer.
Nyja Richardson: This NYC-based blogger and influencer gained a devoted following when she travelled the world with her young son, highlighting the power of travel as a transformative practice.
BTA board member and innovative fashion industry icon Shiona Turini helped gather the group of influencers.
Tracey Berkeley, BTA interim CEO, said: “While here, our guests will have the chance to explore our dynamic island culture, soak in our British charm, revel in our Caribbean heritage and immerse in the Bermudian way of life.
“These partnerships will solidify important relationships with influential content creators, as well as work to grow our own local talent in this area.”
The spokeswoman added: “In keeping with Cup Match’s Emancipation Day roots, this year’s influencer and content partnerships represent the BTA’s delivery on the Bermuda National Tourism Plan’s ongoing efforts to encourage more Black travellers to visit the island.
“By bringing authentic and influential Black voices to the island during this important event, potential Black visitors will see Bermuda’s culture at its very best.”