Celebrity Cruises, which sails to Bermuda, has designed the perfect ship fit for a woman which includes a larger stateroom that is also intuitive and stylish on its extraordinary new ship, called Celebrity Solstice.

"First, we decided to make the staterooms larger – an average of 15 percent larger, in our deluxe ocean view verandas – and then we decided to make them better," said Richard Fain, Chairman and CEO of Celebrity's parent company, Royal Caribbean Cruises Ltd.

"To do that," he continued, "we enlisted the expertise, intuition and wish lists of five exceptional women."

Celebrity engaged a panel of five boomer women, identified by the line as "Celebrity's Leading Ladies," specially selected for their distinct points of view – a frequent cruiser, a travel agent, a travel writer, a hotelier and a cruise considerer.

The women participated in an immense, four-month process led by Synectics, a world-renowned innovation consultancy firm, to make the staterooms onboard Celebrity Solstice among the most spacious and inviting at sea.

"Our goal was to understand cruisers' real needs and interests, so that our new generation stateroom design would be grounded in genuine consumer insights," added Celebrity Cruises President and CEO, Dan Hanrahan.

"Thanks to our Leading Ladies and our Celebrity teams, we've created a larger and more intuitive stateroom space that is significantly more conducive to our guests' overall cruise experience."

Asked why women are being sought as a new market, it's because women make the perfect guest for a stateroom, company officials explained.

"Women are not only the primary cruise planners," Ellen Taaffe, Vice President of Marketing, said. "They are the most discerning guests when it comes to the stateroom.

"Their standards are high and Celebrity is committed to exceeding them, while also creating a great experience for the spouse, family or friends with whom they may be travelling."