In the last decade, a new concept in gift giving seems to have arisen the Push Gift. The concept is that after a woman gives birth to a baby, the father then bestows a gift on the mother as a thank you for nine months of pregnancy, labour and delivery.Once upon a time, most women would have been happy just to have a healthy and beautiful baby, but today, the ever-increasing societal pressure is to ‘push’ their partners in to purchasing an extravagant gift.No one is really sure where the concept came from, although several years ago, a US-based jewellery company, Mayors, in order to sell diamond earrings, had an ad campaign that stated: “She delivered your first born; now give her twins”.While there is debate over the influence of the jewellery industry, many point to traditions in England and India, whereby gifts of rings or jewellery are given by the father to the mother on the birth of their child.So what do new mothers want? It really depends on the person and their tastes, as well as budget. There really is no set etiquette in deciding what to purchase for the mother of your newborn baby, although there are tons of ideas out there to give you a head start.JewelleryDiamond jewellery has always been a popular gift for husbands to give their wives, whether in the form of a tennis bracelet, a necklace or a pair of earrings, likewise, lockets can make excellent heirlooms to pass on to the child when they are older.However, there are so many new options available, especially items that can be added to when number two, and maybe even number three, arrive. Such items include charm bracelets and necklaces, featuring the child’s birthstone or name, and Pandora bracelets.Bath & bodyIt takes a lot of work to carry a baby for nine months and then deliver it, whether you do it naturally or need a caesarean. Feet hurt, legs hurt, the back hurts, the neck hurts and the list goes on!Helping a new mom take care of herself is an excellent way to show you love her and thank her for all she’s done, and what better way to do that than a gift certificate to a spa. Whether it’s just a one-hour massage, or a whole day relaxing, it is sure to help her regain her health and strength.If spa days seem a little out of budget, consider putting together a gift basket of some of her favourite bath and body products, and maybe a few surprises as well, so that she can have some relaxation at home.ElectronicsThere is nothing cuter than photos of a new baby, especially when the baby is yours.In this modern age, there are so many awesome tech gadgets that a new mom can use, from a digital photo frame perfect for her desk at work when she has to return from maternity leave to a digital camera.A smart phone, can allow her to stay in touch when she’s away from baby, as well as easily upload photos to the internet to show distant friends and family how quickly her bundle of joy is growing.Family photo shootBabies don’t stay tiny for long. Celebrate your new family by organising a family photo shoot with one of the many very talented photographers across the Island.Make sure your photographer is experienced in working with newborns and babies, as that can be somewhat challenging.Also, make sure that they get some good shots of mom on her own, as it is usually mom who is behind the camera at family events. And to make it even better, send mom on her own little shopping spree for a post-pregnancy outfit, especially for the photo shoot.A cleaning serviceAnyone who has had a baby will know that once baby comes, life turns upside down. Mom’s schedule is usually thrown for a loop, as she wrestles with lack of sleep due to middle of the night feedings and nappy changes, an imposing amount of laundry and more. As a result, household chores can stack up, leaving mom feeling even more overwhelmed than ever before.The answer? A cleaning service, even if for just a short period of time, will allow mom and baby to adjust, without the whole house going to the dogs. It will also help mom feel like she’s not letting everyone else down by not being able to keep up with everything that goes in to maintaining a home.