The Reefs has hired two US companies to work out a ?customer relationship and marketing? programme which is aimed at getting more visitors ? and finding way to keep them coming back.

In a releasefrom Madigan Pratt & Associates, a New England based travel marketing firm, the company announced that it as well as Sansora International, a technology-enabled precision marketing company, had been awarded the contract.

?The Reefs has a reputation for being one of the most sophisticated marketers in the region,? said general manager of The Reefs, Neal Stephens.

?With Madigan Pratt & Associates and Sansora, the resort will now have the same marketing firepower as hotels with significantly larger marketing budgets.?

Madigan Pratt & Associates said it will provide ?strategic marketing consulting services? and ?develop marketing programmes? to help The Reefs acquire and retain customers.

Sansora International?s computer system called ?SMART System? will gather data which can be used for future marketing of the hotel.

This system will gather all the resort?s customer, prospect and travel agent information into one marketing database allowing the data to be broken down to help the hotel see consumer patterns it can use to plan its future.

Sansora?s SMART modules will be used for advanced data analysis and reporting along with a way to respond to the customer.

Consistently rated one of the best resorts in the Caribbean, Bermuda and Bahamas, The Reefs, a 65-room luxury resort, has received awards from the most prestigious travel publications and organisations in the world including Cond? Nast Traveler and Travel and Leisure.

Madigan Pratt & Associates Madigan Pratt & Associates is a 15-year old Darien, CT based marketing optimisation consulting firm specialising in hospitality, travel and tourism.

Sansora International Sansora International is a technology-enabled precision marketing company built upon the practices of customer relationship management, but reaching well beyond this and marketing organisations.