Lager Beer in Bermuda, which is now being sold at about a dozen pubs on the Island.

Mr. James Koch, founder and president of the Boston Beer Company visited the Island last week to promote the company's range of beers and lagers.

Mr. Trevor Nicholls, Burrows-Lightbourn's managing director, said a case of Samuel Adams beer retails at $34 locally.

"This may be slightly higher than for a case of other beers but it is a quality product that is being sold at the top end of the market,'' he said.

NEW BEER -- Boston Beer Company president Mr. James Koch was in Bermuda last week to launch Samuel Adams Boston lager beer.