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BTC hires local ad agency

Island after two years with a Canadian agency.The business has been awarded to Aardvark Communications Ltd., a Bermudian-owned and managed company.

Island after two years with a Canadian agency.

The business has been awarded to Aardvark Communications Ltd., a Bermudian-owned and managed company.

BTC has chosen Aardvark to provide advertising, communications and public relations consul.

"BTC chose to do an agency review as part of our company-wide efforts to improve its relations with customers and the public,'' said BTC spokeswoman Charmaine Burgess.

"We wanted to bring the account back on Island because we felt Bermuda's creative talent and abilities have evolved to meet BTC's communications needs.

Aardvark Communications was chosen because they have both the expertise and the capacity to fulfil our requirements.'' Ben Fairn, Aardvark's vice president and director of client services, said: "We're delighted that BTC has chosen us as their agency and we look forward to working with them to develop a strong communications strategy. Here at Aardvark, we're fortunate to have an amazing team that's both creative and disciplined.

"We look forward to using our attributes to benefit BTC.''