campaign entitled The Colours of Survival.

It marks the company's second move towards saving the environment as last summer it became the first local company to introduce a paint free of solvents and pollutants.

The campaign's message is simply that it is up to everyone to preserve Bermuda's "precious and precarious environment'', said sales manager Mr. Alex Outerbridge, who is also a member of KBB (Keep Bermuda Beautiful).

"The entire planet is in danger -- Bermuda is not immune,'' Mr. Outerbridge said. "This is not just a feel-good gesture. This is something we feel strongly about and that the company is fully behind.''